Anti-Cyberbullying Campaign - A SchoolAid Initiative

SchoolAid, in partnership with the Vodafone Foundation, has launched an anti-cyberbullying campaign that has been developed in the spirit of kids helping kids.

The campaign represents a fun, digital approach to a serious issue and is focused on targeting bystander behaviour in kids. It is called Cure the Bullies - the creative concept being that there is a cyberbullying epidemic that has hit our shores, and if you (kids) have been online or on your mobile phones, chances are you may have been exposed to one of the 6 "bullies viruses".

So kids are directed to a website that allows them to take a "health check", which is an interactive, self-discovery tool/quiz that is about getting kids more aware of their behaviours and then pledging to adopt values of kindness and compassion. All of this is done through a fun, kid friendly creative concept they love and our testing tells us it will be well received and engaging for kids. The concept was develop in consultation with kids, for kids.

Click here to go to the website for the campaign, so you can see how it all works and what's in there for kids.