The Importance of 'Searchability'

The Importance of 'Searchability' - "Social networks are invaluable tools for connecting people to other individuals who have the information that they need. However, simply having social networks is not enough to make sure that we can find out ‘what we all know.’ There’s one more prerequisite -  the networks must be searchable. The reality is that it doesn’t matter how connected to people you are if you don’t know what information people in your network have at their fingertips. Unfortunately, while the vast majority of social networks can be searched for ‘social’ content (like interests, favorite bands and TV shows), very few can also be searched for expertise. But as companies increasingly embrace social media and everything it can offer, I believe that making people and their individual talents ‘searchable’ will be increasingly important."