The National Voice for All Primary School Principals

Head of Tales: James Vollbracht's Kids Campaign

Head of Tales: James Vollbracht's Kids Campaign - "Vollbracht spreads the gospel of rescuing our youth: "I weave stories along with research to tell how ordinary people are doing extraordinary things to create a culture that is loving, healthy and safe for our kids, and hence loving, caring and safe for us all."

"The solution can be simple but powerful and often starts with saying hello. Senior citizens in Duluth, Minnesota, have pledged to smile at all teenagers they pass on the street; police in Seattle eat lunch with the kids at school; a grocery store owner in New Jersey has created family-friendly checkout lines, with no candy, tobacco or sleazy tabloids.

"Vollbracht outlines strategies for rebuilding the circles of support for children. The concentric circles radiate out from the child: the individual, the family, the neighborhood, the elders and the community, including institutions of faith, business and government. Although his strategies apply to all children, he admits that the older ones feel the most alienated."