Strategic Communications: Engaging the Community in Educational Success

Strategic Communications: Engaging the Community in Educational Success - "The Strategic Communications initiative calls for a more systematic, long-term approach to meaningful engagement. The principles of marketing and branding – more commonly associated with the private sector – provide a valuable starting point. In order to gauge and influence public perception of the schools, the district must adopt a data-driven approach to strategic communications, collecting data that can be used to inform engagement efforts and measured over time.

"The Strategic Communications initiative is designed to celebrate and accelerate progress by engaging the community more fully in the education reform agenda. The initiative calls for a multi-faceted approach to delivering a positive, proactive, coherent, consistent message about the strengths and challenges of Boston’s schools."